Published Paper Details:

Basically Insurance is a legal agreement between two parties which involves the insurer and the insured. It is also known as insurance policy or coverage. Insurance is a kind of risk management plan to use an insurance policy as a hedge against an uncertain loss. Insurance provides protection against unforeseen risks, investments are aimed at growing wealth over time. The benefit of having insurance is that it prevents burning a hole into your pocket in unprecedented times. The goal of investing is to generate respectable profits. The essential elements of an ideal investment include returns, liquidity and a rational cost structure. Insurance, primarily conceived as a protective shield against unforeseen risks, has evolved to offer multifaceted financial risk mitigation. These insurance based investment products promise stability, tax advantages and long term financial planning benefits. The study embarks on a comprehensive examination of "Insurance as an Investment Strategy". In an ever-evolving financial landscape, the pursuit of investment strategies is paramount for individuals and the investors. In the dynamic environment of business and society Insurance not only serve as a cushion for uncertainty but acts as an investment opportunity as well. In the study, primary data was gathered through questionnaire and secondary data through websites, journals, articles and blogs. And the convenience sampling method is used to select the sample. The sample comprises of 30 respondents. For measuring the various phenomena and analyzing the collected data effectively and efficiently and to draw the sound conclusions, Chi-Square test method goodness of fit is used for hypothesis testing.