Published Paper Details:

In this era's interconnected world, a corporate's ability to handle a crisis can have a major impact on its reputation and subsequent standing in the market, especially for a service-based industry like the aviation sector. This study explores the complex interrelatedness of image engineering and crisis management techniques in the context of the Indian aviation sector. Using a case study approach, this research looks at significant crisis situations that top Indian airlines have encountered along with influence from landmark precedent crises in the world and evaluates how well their crisis management solutions have shaped public opinion and company reputation. The paper offers a theoretical framework that clarifies the relation between corporate communication and crisis management and examines how these two crucial aspects of corporate reputation management interact. It also explores the unique difficulties and weaknesses faced by airlines in the Indian aviation industry, such as safety worries, disruptions to operations, legal problems, and public scrutiny. This paper assesses the crisis management tactics used by major companies in the Indian aviation sector via a thorough examination of real-world case studies. It looks at the stakeholder engagement initiatives, communication strategies, organizational resilience, and transparency practices used by airlines to lessen the negative effects of crises on their reputation and brand image. This paper also investigates how crisis management affects stakeholder trust and company image restoration over the long run in the Indian aviation industry. It looks at how proactive reputation-building programs, CSR projects, and well-planned communication campaigns can help people become resilient and regain public trust after a disaster. Through the integration of incident reports, industry insights, and theoretical frameworks, this study advances our comprehension of the complex interplay between crisis management and image engineering within the Indian aviation sector.