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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
ANALYZING THE IMPACT OF TECHNOLOGICAL ADVANCEMENTS ON RETAIL SALES IN MUTUAL FUNDS
Authors
Girish Muthiah, Swetha S
Keywords
Mutual Funds, Retail sales, Technology, Asset Management Companies
Abstract
This report examines the impact of technological advancements on retail sales in the mutual fund industry, focusing on how digital platforms, mobile applications, and automated investment tools have transformed the landscape. It explores the benefits, such as increased accessibility and convenience, alongside the challenges, including security concerns and complexity. The study analyzes customer engagement, identifying the most promising technological features, and addresses the varied effects of the COVID-19 pandemic on technology adoption in mutual fund sales. The report offers recommendations to enhance user-friendly interfaces, strengthen security measures, provide personalized financial advice, and leverage social media for investor engagement. These insights aim to guide mutual fund providers in optimizing their strategies for a technology-driven retail sales environment.
IJCRT's Publication Details
Unique Identification Number - IJCRT2405296
Paper ID - 258770
Page Number(s) - c717-c730
Pubished in - Volume 12 | Issue 5 | May 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Girish Muthiah, Swetha S, "ANALYZING THE IMPACT OF TECHNOLOGICAL ADVANCEMENTS ON RETAIL SALES IN MUTUAL FUNDS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 5, pp.c717-c730, May 2024, Available at :http://www.ijcrt.org/papers/IJCRT2405296.pdf
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Volume 12 | Issue 7
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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