Published Paper Details:

The purpose of this study is to investigate effectiveness of social media e-advertisement with reference to event promoters. To analyse the effectiveness of different social media tools in reaching and engaging target audiences is an essential aspect in realizing in the marketing industry. This study aims to determine effective social media tools to advertise with reference to event promoters. This study sheds light on the efficacy of various social media tools for event promoters, enhancing their understanding of effective advertising strategies. The primary data were collected through structured questionnaire from 100 respondents by using convenient sampling method. The primary data was interpreted by using simple percentage analysis. By leveraging these insights, event promoters can boost attendee satisfaction and foster positive behavioural intentions, fostering long-term relationships with their audience. Ultimately, employing the right social media platforms optimally can significantly impact the success and longevity of events.