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In this modern era highlighted by escalating all kind of environmental concerns, the role of advertising in promoting the idea of sustainable behaviour among customers has drawn significant attention to the world. This study investigates into the effectiveness of advertising as a tool for promoting the sustainable lifestyles, with a specific attention on the TATA Tea Jaago Reh campaign. With the help of a critically analysed examination of consumer responses and campaign stages, the following research has its aim to identify the palpable shifts in consumer behaviour towards having a sustainable lifestyle. Engaging a mixed-methods approach, this study includes qualitative analysis of consumer perceptions and quantitative judgement of campaign reach and impact. Analysing the gathered data from consumer surveys and also by evaluating the relatable case studies the study work focus on the fundamental dynamics in the effectiveness of the Jaago Reh campaign in motivating the sustainable lifestyle selection among the target audience. The findings of the following research topic are based to offer valuable and productive insights for marketers, individuals who make policies, and sustainability supporters towards shedding light on the prospective of advertising to provide as an impetus for sustainable behavioural change. By explaining and criticizing the mechanisms through which advertising can provoke consumer behaviour, this study ventures to magnify the development of future times of advertising strategies focused towards encouraging a more sustainable world.