Published Paper Details:

The importance of artificial intelligence (AI) in forming public relations (PR) strategies within digital marketing has grown in the age of digital transformation. In order to better understand AI's revolutionary impact on audience engagement, content development, data analytics, and crisis management, this study examines the various effects of AI on PR tactics. The way PR professionals engage with audiences has changed dramatically with the introduction of AI technology. Artificial Intelligence (AI) facilitates more meaningful and focused contact with customers by using complex algorithms. PR professionals may examine enormous volumes of data to determine audience preferences, attitudes, and behaviors by utilizing machine learning algorithms. This allows them to create customized message that appeals to particular groups of people. The importance of artificial intelligence (AI) in forming public relations (PR) strategies within digital marketing has grown in the age of digital transformation. In order to better understand AI's revolutionary impact on audience engagement, content development, data analytics, and crisis management, this study examines the various effects of AI on PR tactics. The way PR professionals engage with audiences has changed dramatically with the introduction of AI technology. Artificial Intelligence (AI) facilitates more meaningful and focused contact with customers by using complex algorithms. PR professionals may examine enormous volumes of data to determine audience preferences, attitudes, and behaviors by utilizing machine learning algorithms. This allows them to create customized message that appeals to particular groups of people. Furthermore, in the PR industry, AI technologies have completely changed crisis management tactics. Organizations may protect their brand and sustain stakeholder trust by promptly identifying and addressing potential crises with real-time monitoring systems that are equipped with AI-driven sentiment analysis. PR experts can determine the importance of a crisis, pinpoint important stakeholders, and adjust their communication plans by using sentiment analysis of news stories and social media conversations. Nevertheless, there are moral and legal issues with using AI into PR tactics. Ethical rules and careful thought are necessary for addressing concerns related to data privacy, algorithmic bias, and the legitimacy of content created by artificial intelligence. PR pros need to be on the lookout for ways to ensure accountability, equity, and transparency in their AI-driven projects as the technology develops.