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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
Private Label/Store Brands Vs National Brands - Is It Really A Price War?
Authors
Dr. Swapnaja Tapadia
Keywords
Private Labels, National Brands, Perceived Quality, Consumer Behaviour, Customer Preference
Abstract
Due to the sea change in retail scenario and continuing increase in organized retail, many giant retailers have come up with Private Label products in various product categories. Consumers are switching from National Brands to these private label products. This research aimed at finding the value because of which customers prefer private labels over national brands and to know whether price is the only factor because of which this change can be seen. However, it was observed that price is not the only factor, there are other factors as well which are responsible for this switching behaviour of customers. Perceived Quality has always been a crucial factor, along with which brand name and availability are other important factors, in which customers do find value and prefer private labels over national brands.
IJCRT's Publication Details
Unique Identification Number - IJCRT2405048
Paper ID - 259160
Page Number(s) - a434-a438
Pubished in - Volume 12 | Issue 5 | May 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. Swapnaja Tapadia, "Private Label/Store Brands Vs National Brands - Is It Really A Price War?", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 5, pp.a434-a438, May 2024, Available at :http://www.ijcrt.org/papers/IJCRT2405048.pdf
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Volume 12 | Issue 7
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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