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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
A Study On Consumer Perception Towards Online Shopping With Reference To Consumer Durables
Authors
DR. VIRAL ATULKUMAR CHAUHAN, MR. NIKUNJBHAI HARISHBHAI GAMIT
Keywords
Online Shopping, Consumer Perception, Consumer Durables
Abstract
Customer perception is the awareness, perceptions, and opinions that customers have of your company, goods, and brand. Numerous factors, such as direct and indirect experiences with your services, influence how customers see you. This study aims to investigate how consumers see online purchasing for a specific range of durable goods. It also examines respondents' demographic differences towards Consumer perception towards online shopping. There were four durable products: television, air-conditioner, washing machine and refrigerator were identified to study the perception towards online shopping The data was collected with the help of structured questionnaire through google form by using non-probability convenient sampling technique from 123 respondents of Surat city and analyzed with the help of reliability analysis, Chi-Square test, Factor Analysis and descriptive statistics.
IJCRT's Publication Details
Unique Identification Number - IJCRT2403988
Paper ID - 254143
Page Number(s) - i312-i320
Pubished in - Volume 12 | Issue 3 | March 2024
DOI (Digital Object Identifier) - http://doi.one/10.1729/Journal.38601
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
DR. VIRAL ATULKUMAR CHAUHAN, MR. NIKUNJBHAI HARISHBHAI GAMIT, "A Study On Consumer Perception Towards Online Shopping With Reference To Consumer Durables", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 3, pp.i312-i320, March 2024, Available at :http://www.ijcrt.org/papers/IJCRT2403988.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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