Published Paper Details:

This paper examines the intricate relationship between CSR Communication and Corporate Social Responsibility (CSR), underpinned by the hypothesis of a significant association between the two. It delves into the risks organizations face when communicating their CSR efforts, as they may be perceived as engaging in mere marketing tactics, leading to stakeholder scepticism and loss of trust. The discrepancy between company actions and stakeholder interests underscores the importance of understanding and meeting societal expectations for fostering trustworthy relationships. By addressing this research gap, the chapter employs a multi-method approach to analyze companies' communication strategies and stakeholders' expectations. It navigates through the evolving global landscape marked by globalization's impacts on markets, regulations, and societal structures, emphasizing the growing emphasis on CSR and its integration into business strategies. Through critical examination and empirical evidence, this chapter contributes to understanding the complexities of CSR communication and its implications for corporate engagement and societal trust.