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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
Adoption and Uses of Digital Banking in Rural Odisha: An Impact Study
Authors
PUJA TRIPATHY, Prof. KISHORE KUMAR DAS
Keywords
Digitalization, ICT, Rural Area, Bank Transformation and Banking Sector
Abstract
The ability to conduct financial transactions with a single touch or click rather than waiting in line at a bank simplifies the customer's life which is exactly what they are seeking for. While digitization improves internal operations, it only marginally improves the client offering with value-added services like wallet solutions and tools for managing personal finances. One of the key functions of digital transformation strategies is to educate company ventures on new methods of product promotion and sales, which will ultimately improve how well they satisfy the demands and expectations of their clients. This article aims to examine impact of digital transformation of banking on rural customers in the state of Odisha.
IJCRT's Publication Details
Unique Identification Number - IJCRT2403951
Paper ID - 254127
Page Number(s) - i18-i24
Pubished in - Volume 12 | Issue 3 | March 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
PUJA TRIPATHY, Prof. KISHORE KUMAR DAS, "Adoption and Uses of Digital Banking in Rural Odisha: An Impact Study", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 3, pp.i18-i24, March 2024, Available at :http://www.ijcrt.org/papers/IJCRT2403951.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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