Published Paper Details:

This research project, titled "A Study on Factors Influencing Employee Engagement of Marketing Professionals in the Pharmaceutical Industry with Specific Reference to Vadodara City," aims to shed light on the complex facets of employee engagement in this industry. For this research, Vadodara City, a booming centre for pharmaceutical businesses in India, offers a distinctive and dynamic backdrop that enables us to analyse the difficulties and potential within a particular regional context. Employee engagement is a real-time phenomenon of every organization, and it is associated with performance of the employees in any place. The objective of this study is to measure the work engagement of Pharmaceutical Marketing Professionals of Vadodara Region, to ascertain the work environment factors affecting work engagement of selected respondents of Vadodara Region, to analyze the problems of Pharmaceutical Marketing professionals faced by selected respondents of Vadodara Region. The methodology selected is Descriptive research design, the sources of the data are in the form of primary data which can be a questionnaire and secondary data in the form of websites, published research papers etc. The data is going to be collected with the help of questionnaire and secondary data analysis, the targeted population are the marketing professionals of pharmaceutical industry. In this survey the simple random sampling method is used, the sampling frame is the marketing professionals of pharmaceutical industry in Vadodara city only. For analysis of data chi square tests has been taken and it is found that alternative hypothesis is accepted which concludes that there is a relationship between personal factors and work environment of pharmaceutical marketing professionals.