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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
A STUDY ON CONSUMER PERCEPTION TOWARDS THE PATHANJALI COSMETIC PRODUCTS
Authors
Dr.GUNAVELAN G, Dr S.tamilarasi
Keywords
Key Words: Patanjali Ayurveda, Customers, FMCG, Products in Path Anjali
Abstract
Patanjali Ayurveda Limited is an Indian FAST MOVING CONSUMER GOODS (FMCG) company. Manufacturing units and headquarters are located in the industrial area of Hardwar while the registered office is located at Delhi. The company manufactures mineral and herbal products. It also has manufacturing units in Nepal under the trademark Nepal Gram udhyog and imports majority of herbs in India from Himalayas of Nepal. Patanjali is the fastest growing FMCG company in India. It is valued at Rs.3,000 Crore (US$450 million) and some predict revenues of Rs 5,000 Crore (US$740 million) for the fiscal 2015-16. Baba Ramdev established the Patanjali Ayurveda Limited in 2006 along with Acharya Balkrishna with the objective of establishing science of Ayurveda in accordance and coordination with the latest technology and ancient wisdom.
IJCRT's Publication Details
Unique Identification Number - IJCRT2403824
Paper ID - 253396
Page Number(s) - g902-g908
Pubished in - Volume 12 | Issue 3 | March 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr.GUNAVELAN G, Dr S.tamilarasi, "A STUDY ON CONSUMER PERCEPTION TOWARDS THE PATHANJALI COSMETIC PRODUCTS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 3, pp.g902-g908, March 2024, Available at :http://www.ijcrt.org/papers/IJCRT2403824.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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