Published Paper Details:

The study investigates how the growth of CASA deposits influences the profitability of selected private sector banks, namely ICICI, HDFC, KOTAK, and Axis bank, addressing a significant gap in current literature. It aims to evaluate the comparative performance of these banks based on CASA deposit rankings and explore the relationship between CASA deposits and key financial indicators. Through a quantitative research approach and descriptive methods, financial data spanning five years (2018-2019 to 2022-2023) is analyzed, including CASA deposits, total deposits, investment, net interest income, and operating profit. Findings reveal HDFC's consistent dominance in CASA deposits among the selected banks, with strong positive correlations observed between CASA deposits and financial metrics across all banks. The study suggests prioritizing measures to enhance CASA deposit growth, as it positively impacts net interest income and operating profit. It emphasizes the importance of monitoring CASA deposit movements and developing customized strategies to capitalize on their beneficial effects on financial performance. By providing insights into the profitability dynamics of private sector banks, the research offers valuable recommendations for strategic decision-making.