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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
A Study on Brand Loyalty On Online Shopping Among Consumer Behavior
Authors
Lisy. R, Mrs. K. Princy Hebshibha
Keywords
Brand loyalty, Online Shopping, Customer.
Abstract
Brand loyalty plays a crucial role to the success of the online store, because brand loyalty is the main thing that keeps customers come backs to purchase the product regularly. More regular revenue is comparable to more returning customers. Furthermore, building a great brand might result in a strong Brand Loyalty. This paper examines about the level of brand awareness among the products which is involved on the online shopping how the customer prefer towards with the brand image, product quality, and the price does not matters when the great impact creates on the brand product. A customer's tendency to lean towards a specific brand of their choice as a result of prior brand encounters is known as brand loyalty. Put more simply, it's the sentimental attachment a person has to particular brands, regardless of their value or price.
IJCRT's Publication Details
Unique Identification Number - IJCRT2403820
Paper ID - 253560
Page Number(s) - g870-g874
Pubished in - Volume 12 | Issue 3 | March 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Lisy. R, Mrs. K. Princy Hebshibha, "A Study on Brand Loyalty On Online Shopping Among Consumer Behavior", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 3, pp.g870-g874, March 2024, Available at :http://www.ijcrt.org/papers/IJCRT2403820.pdf
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Volume 12 | Issue 7
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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