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  Published Paper Details:

  Paper Title

"ATTITUDE AND ATTITUDE MEASUREMENT FROM PAST TO TODAY"

  Authors

  Dr. Ravinder Kumar,  Mr. Krishan Lal

  Keywords

"ATTITUDE AND ATTITUDE MEASUREMENT FROM PAST TO TODAY"

  Abstract


The concept of attitude encapsulates a multifaceted mental state comprising beliefs, feelings, and behaviours towards objects, individuals, ideas, or situations. Attitudes can be positive, negative, or neutral, formed through a complex interplay of personal experiences, social influences, and cognitive processes. While they can be relatively stable, attitudes are also subject to change and adaptation over time. They profoundly influence how individuals perceive, interpret, and respond to their environment, shaping their behaviours, decisions, and interactions. Understanding attitudes is crucial in fields such as psychology, sociology, marketing, and communication, as they play a pivotal role in determining human behaviour and societal dynamics.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2403808

  Paper ID - 253648

  Page Number(s) - g768-g780

  Pubished in - Volume 12 | Issue 3 | March 2024

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Dr. Ravinder Kumar,  Mr. Krishan Lal,   ""ATTITUDE AND ATTITUDE MEASUREMENT FROM PAST TO TODAY"", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 3, pp.g768-g780, March 2024, Available at :http://www.ijcrt.org/papers/IJCRT2403808.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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