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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
A STUDY ON CONSUMER'S PREFERENCE AND SATISFACTION TOWARDS RESTAURANTS IN COIMBATORE CITY
Authors
Nivetha N, Dr.P.Jona Jenifer
Keywords
Keywords: Restaurants, Standard of living, loyalty, retail culture.
Abstract
The global economy has undergone significant upheaval because of globalization, which has also presented several opportunities for businesses and industries. Today's restaurant sector is a heterogeneous blend of different management styles and ownership patterns that provide a range of services. The fundamental product, which is still food and drink, does not change, though. The Indian restaurant business has a bright future because of the rise of weekend culture in metro areas, the rise in the standard of life of individuals in the service class, and the emergence of mall and retail culture. Before selecting a restaurant, patrons typically take several aspects into account. These variables include, but are not limited to, brand name, variety of food offered, flavor, cleanliness, location, charge, payment method, loyalty, and complimentary gifts.
IJCRT's Publication Details
Unique Identification Number - IJCRT2403789
Paper ID - 253532
Page Number(s) - g612-g615
Pubished in - Volume 12 | Issue 3 | March 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Nivetha N, Dr.P.Jona Jenifer, "A STUDY ON CONSUMER'S PREFERENCE AND SATISFACTION TOWARDS RESTAURANTS IN COIMBATORE CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 3, pp.g612-g615, March 2024, Available at :http://www.ijcrt.org/papers/IJCRT2403789.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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