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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
A study on customer perception towards Chinese's smartphone Brand in Indian market with special reference to Coimbatore city
Authors
Janani.S, Angelchristina
Keywords
Chinese's smartphone, Brand, Users.
Abstract
Due to their small size, smartphones offer a convenient way to handle emails, internet access, and mobile calls all in one package. The purpose of this study is to gather data regarding consumer perceptions of Chinese's smartphone brand and the variables influencing their purchasing decisions. The data collected was based on the primary data through structured questionnaire collected from 100 respondents and simple random sampling technique was used to select a sample of representative customers. It is advised that the corporation release a smarter phone with standard quality for the lower classes, as this will enable them to reach a larger consumer base given the enormous number of people in these classes in the nation.
IJCRT's Publication Details
Unique Identification Number - IJCRT2403781
Paper ID - 253527
Page Number(s) - g562-g565
Pubished in - Volume 12 | Issue 3 | March 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Janani.S, Angelchristina, "A study on customer perception towards Chinese's smartphone Brand in Indian market with special reference to Coimbatore city", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 3, pp.g562-g565, March 2024, Available at :http://www.ijcrt.org/papers/IJCRT2403781.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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