Published Paper Details:

'Lakshmi' is much sought after in Hindu mythology. Devas, Asuras. Rakshash, Yakshas all need and vie for them. Rakshashas usurp wealth. Yakshas too forcefully seize and hoard wealth. Asuras who live in 'patal' believe that Lakshmi rightfully belongs to them and is therefore in perpetual war with the Devas who enjoy prosperity in 'Swarg'. The monastic order on the other hand shuns wealth and is therefore conspicuous by the absence of the role of women. Wisdom however is all about appreciating and not denying wealth. In the Puranas, it is said Vishnu always attracts wealth. That is why his abode, Vaikuntha, is the land of happiness. It's a playground or 'ranga-bhoomi'. Pattanaik contrasts this with Swarga, the paradise of Indra, king of the devas, who is constantly fighting Asuras. His abode is 'rana-bhoomi' or battleground as he chases Lakshmi and tries to prevent the Asuras from taking her away. Rich companies phenomenally successful are all under siege constantly battling workers, courts, regulators, struggling to get land from villagers and licenses from the government. They don't attract investments, the absence of Vaikuntha. But they are constantly fighting starvation despite bumper harvests; we are 'Swarga'. Menaka and Mohini are same in appearance. But while Menaka seeks to entrap the sage, Mohini seeks to enlighten the sage. In a society that wanted all men to have wives, women's freedom had to be curtailed. Laws had to be created so that she did not leave her husband for a better or more desirable man. Chastity of women served to allay male anxiety over their incompetence and inadequacy. This paper looks at the myth making of women that justifies the troubled relationship between the entrepreneur and the enterprise thus paving the way for social inequality in India.