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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Paper Title
A STUDY ON USERS BRAND PREFERNCE OF MOBILE PHONE IN COIMBATORE CITY
Authors
VIGNESH R, INFANTA EMILIYA. W
Keywords
Mobile Phone, Coimbatore City, Brand preference
Abstract
Due to growing rivalry and unpredictability, the cellular phone industry in India is one of the most tumultuous and unpredictable ones in existence today. As a result, it points to research on consumer buying habits and brand preferences for selecting a mobile phone brand from a variety of options. This study is aimed at studying the adolescent and young adult population. The goal of this study is to examine the selection criteria utilized by consumers in mobile phone market places by examining the variables that affect young people's and adolescents' brand preferences when they purchase a mobile phone in the Coimbatore town. To achieve the study's goal, a sample of 150 customers was selected using a basic random sampling approach, and the data was then analyzed to produce a more informed recommendation. The tools were used Simple Percentage Analysis, Chi-Square and Rank Correlation.
IJCRT's Publication Details
Unique Identification Number - IJCRT2403546
Paper ID - 253277
Page Number(s) - e492-e502
Pubished in - Volume 12 | Issue 3 | March 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
VIGNESH R, INFANTA EMILIYA. W, "A STUDY ON USERS BRAND PREFERNCE OF MOBILE PHONE IN COIMBATORE CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 3, pp.e492-e502, March 2024, Available at :http://www.ijcrt.org/papers/IJCRT2403546.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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