Published Paper Details:

ABSTRACT This study primarily analysed the financial performance of ITC ltd for the period of 5 years from the financial year of 2018 to 2023.The data for this research has been collected from the official websites of ITC ltd and from the other journals. The collected data are analysed through the ratio analysis method. The profitability and liquidity performance of ITC ltd has been examined through the certain selected ratios like Net profit ratio, return on capital employed ratio, Asset turnover ratio, Current ratio, Quick ratio, Absolute quick ratio, Debt to equity ratio, total debt to total asset ratio. Although the information obtained for the study is not sufficient to analyse complete financial performance and its strategies. This study identified significant changes in financial performance strategies from year to year based on selected study data. This study helps in both short term and long term forecasting as well as growth can be identified through financial performance analysis.