Published Paper Details:

Abstract : Giving Gifts to our family, Friends and other persons in various occasion is universal practice in almost every country and culture. Every year billions of Money are spend in different occasion for giving Gifts. Gifts can help in building interpersonal relationship and also encourage happiness of giver and receiver. But selection of appropriate gift is also important. Man and women both are basically different in nature while behaving in social relations so as tendency of choosing and giving gifts by male and female are naturally different. Some studies says that Women are more effectively select the gifts then that of men. So in this study our motive is to find out the gift behavior of male and female consumers at Raipur city. This study is a comparative analysis between the behavior of man and women while purchasing a gift in different occasions. And also a further study of the research paper written by the researcher herself named "Evaluation of behavior of female consumer while purchasing a Gift "This study shows that while choosing gift mostly women take their family in to consideration, they usually choose products which will be useful for the gift receiver. They also consider place from where they are going to purchase gift and price as per their budget, occasion, and importance of gift receiver. They like decorative packing material while gifting a product. While the male consumer prefer to give cash amount as gift as they consider that it is more useful then the products. While purchasing a product they are more brand oriented and choose product useful product in daily routine and according to budget.