Published Paper Details:

ABSTRACT: This study investigates customer satisfaction towards online shopping products in Coimbatore City, aiming to provide insights into the dynamics of the local online retail market. Through demographic analysis and examination of purchasing habits, the study explores factors influencing satisfaction levels among consumers. Findings reveal the dominance of smartphones for shopping and the popularity of platforms like Amazon and Flipkart. Demographic profiles highlight diverse consumer backgrounds, shaping preferences and behaviours. Key factors impacting satisfaction include product variety, pricing, delivery speed, payment options, website usability, and customer service. While certain aspects receive positive feedback, areas for improvement such as delivery speed and customer service are identified. The study offers suggestions for enhancing the online shopping experience, including optimizing delivery speed and payment options. These findings provide valuable insights for businesses and policymakers seeking to improve customer satisfaction and drive growth in the digital marketplace of Coimbatore City.