Published Paper Details:

Micro, Small, and Medium Enterprises (MSMEs) are an essential part of India's economy as they contribute significantly to employment generation and GDP growth. The Government of Uttar Pradesh has launched the One District One Product (ODOP) scheme to encourage local entrepreneurship and improve the competitiveness of MSMEs by focusing on the unique products of each district. This research paper analyzes the challenges and opportunities faced by MSMEs operating under the ODOP scheme in Uttar Pradesh. Through a comprehensive study that includes primary surveys, interviews, and secondary data analysis, the paper identifies key hurdles such as insufficient infrastructure, limited access to finance, bureaucratic hurdles, and technological constraints. However, the study also highlights several opportunities, including market expansion, skill development, government support schemes, and the potential for sustainable growth through product diversification and innovation. These findings provide valuable insights for policymakers, industry stakeholders, and MSMEs themselves to overcome challenges and leverage opportunities for the successful implementation of the ODOP scheme, thereby fostering inclusive economic development at the grassroots level.