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  Published Paper Details:

  Paper Title

A STUDY ON CUSTOMER SATISFACTION TOWARDS DIGITAL BANKING WITH SPECIAL REFERENCE TO VIRUDHUNAGAR CITY

  Authors

  V.Shunmathy

  Keywords

Keywords: Digital Banking, Customer satisfaction, KYC, Friendly, Quality Services.

  Abstract


ABSTRACT The banking system plays a vital role in Modern banking. In today's world, everybody needs instant banking solutions for a better lifestyle. The name of a bank is based on the number of loyal customers. At present, almost every bank has digital banking facility. This helps the people to be less tensed as they don't want to carry hand full of cash. Because of less involvement of cash, transactions have to be done with cash with proper KYC. Usually, bank provide services based on customer needs which are friendly and convenient to use. Due to the rise in technology, traditional banking has been gradually replaced by electronic banking. Customer satisfaction is an important factor that help banks to sustain in the industry. So, it is necessary to study the customer satisfaction towards digital banking. Descriptive study was conducted on research which shows customer satisfaction towards digital banking. This study includes both primary and secondary methods are used to collect the data. Questionnaire was framed to collect from the respondents who use digital banking. Internet and Journals are used for secondary purposes. The statistical tools used to analyze is Percentage Analysis, ANOVA and Chi - Square test.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2403152

  Paper ID - 252474

  Page Number(s) - b242-b253

  Pubished in - Volume 12 | Issue 3 | March 2024

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  V.Shunmathy,   "A STUDY ON CUSTOMER SATISFACTION TOWARDS DIGITAL BANKING WITH SPECIAL REFERENCE TO VIRUDHUNAGAR CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 3, pp.b242-b253, March 2024, Available at :http://www.ijcrt.org/papers/IJCRT2403152.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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