Published Paper Details:

The landscape of entrepreneurship in India has witnessed a remarkable transformation over recent years, with an increasing presence of women-led startups contributing to the country's economic growth and innovation. This study aims to explore the critical success factors and challenges faced by these enterprises, shedding light on the unique entrepreneurial journey of women in India. The success factors identified include access to funding through targeted grants and venture capital, strong support networks, mentorship programs specifically designed for women entrepreneurs, and the ability to leverage digital platforms to reach wider markets. Challenges are multifaceted, ranging from gender bias and limited access to capital, to balancing work and family responsibilities, and navigating a traditionally male-dominated business landscape. The study also highlights the importance of government policies and initiatives designed to support women entrepreneurs, such as startup incubation centers and tax benefits. By analyzing the experiences of successful women-led startups, this study provides valuable insights into the strategies that can help overcome these challenges, contributing to a more inclusive and equitable entrepreneurial ecosystem in India.