Published Paper Details:

Abstract After the reforms banking services, the face of Indian consumer is changing this is reflected in a change in the urban household income pattern. The direct follower of such change has been a change in the consumption patterns of the banking habits of Indians. Besides banks financial compulsions have forced them to focus more clearly on retail banking. This paper attempts to explore new insights of retail banking, trends and strategies of retail banking in India. Retail banking in India has witnessed enormous growth in the recent past. It primarily covers analysis of the present status, current trends, major issues &challenges in the growth of the retail banking sector. This report help clients in analyzing the opportunities, Growth opportunities in banking: especially retail segment is set to witness fast growth due to high consumption. The higher growth of retail lending in emerging economies is attributable to fast growth of personal wealth, favorable demographic profile, rapid development in information technology, the conducive macro-economic environment, financial market reforms, and several micro- level supply side factors. Challenges and drivers critical lo the growth of the Retail Banking Industry in India. The future forecast discusses the prospects of different arms of banking industry including rural banking, bancassurance, financial cards, mobile banking, and role of technology in rural banking.