Published Paper Details:

Abstract: Social media is a kind of a platform, where people can share their ideas, beliefs, knowledge, talents, creativity and many more. Initially it was a medium for people to communicate with each others. But gradually it became a tool for the political parties to influence the voters by spreading negative pictures of their opponent parties and a positive picture of their own party. With the help of social media they can share their agendas, policies and political thoughts. Social media includes Facebook, Instagram, X (formerly known as Twitter), WhatsApp, YouTube, Koo etc. But in this research the author will specifically emphasize on the three main social media platforms. They are Facebook, Instagram and X (formerly known as Twitter). By analyzing these three platforms the author will try to find out how Social media shapes the voting behavior of people of Assam especially in the Assam Legislative Assembly Election, 2021 and the author will try to find out how political parties use these platforms to fulfill their political interests and political campaigns.