Published Paper Details:

ABSTRACT: Television industry in India is vibrant and diverse, producing a multitude of programs in various Indian languages. October 1951, when the first-ever TV transmitter would be installed in the Jabalpur Engineering college. Early 1980's, Indian television programming took off with the establishment of Doordarshan. The growth of digital TV households has seen a remarkable increase since 2013. CAS or conditional access system is a digital mode of transmitting TV channels through a set-top box (STB). Television broadcasting landscape is diverse, with over 1500 satellite television channels airing in India. This on-demand nature of OTT platforms proved to be a game-changer, particularly among the young internet users in India. Shipment of made - in - India television (TV) sets grew 33% sequentially to reach a total of five million units in three months ended September. There were 467.0 million social media users in India in January 2023. Updates to Google's advertising resources indicate that YouTube had 467.0 million users in India in early 2023. LinkedIn's ad reach in India was equivalent to 14.3 percent of the local internet user base (regardless of age) at the start of the year. Numbers published in Twitter's advertising resources indicate that Twitter had 27.25 million users in India in early 2023. Twitter in India decreased by 850 thousand (-3.0 percent) between October 2022 and January 2023.