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  Published Paper Details:

  Paper Title

Impact of Religiosity on online apparel buying intention of Gen Z

  Authors

  Khan Rasheeda Bano Mehboob Ali,  Dr. Mohammad Khalil Ahmad

  Keywords

Keywords: Cultural factors, Impact of Religiosity, online buying intention, apparel, Gen Z

  Abstract


Abstract Purpose: Due to limited studies with respect to the impact of religiosity as a one of the key components of cultural factors affecting the consumer buying behaviour, the present study aims to explore the impact of religiosity on online buying intention of Gen Z with respect to apparels. The findings of the study have various implications for online retailers and marketing managers dealing in apparels. Methodology: The data for the study has been collected from Mumbai. A structured close ended questionnaire has been used in this study as research instrument based on 5-point Likert Scale from 5 to 1. Total 6 87 respondents had been participated in the present research work. The hypothesis was tested using Karl Pearson's coefficient of correlation, Regression and ANOVA. Findings: The study finds a significant impact of Religiosity on online apparel buying

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2402562

  Paper ID - 251650

  Page Number(s) - e793-e798

  Pubished in - Volume 12 | Issue 2 | February 2024

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Khan Rasheeda Bano Mehboob Ali,  Dr. Mohammad Khalil Ahmad,   "Impact of Religiosity on online apparel buying intention of Gen Z", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 2, pp.e793-e798, February 2024, Available at :http://www.ijcrt.org/papers/IJCRT2402562.pdf

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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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