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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
Self-Help Groups And 5P's Model Marketing Strategies With E-Business
Authors
Sheetal Jain, Dr. Bhaskar Nalla
Keywords
Self-help groups, marketing strategies, e-business, 5P's model
Abstract
Self-help groups are a growing group of emerging local businesses in the country which is run and employed by women. It is a difficult stage to bring the products manufactured by the group to the market and to promote and sell them through marketing strategies. Today, where the e-business online market is rapidly gaining ground, the goods coming from MSME and abroad are being attracted and are being available at low prices at home. In such a situation, these groups find it difficult to sell their goods in the market. The researcher has tried to research here that how self-help groups can attract their goods in the market by using the market strategy 5P's model and with the new era of e-business (online), you can expand your business by attracting items both offline and online.
IJCRT's Publication Details
Unique Identification Number - IJCRT2402003
Paper ID - 250432
Page Number(s) - a23-a26
Pubished in - Volume 12 | Issue 2 | February 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Sheetal Jain, Dr. Bhaskar Nalla, "Self-Help Groups And 5P's Model Marketing Strategies With E-Business", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 2, pp.a23-a26, February 2024, Available at :http://www.ijcrt.org/papers/IJCRT2402003.pdf
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Volume 12 | Issue 7
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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