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  Published Paper Details:

  Paper Title

A STUDY ON FACTORS INFLUENCING TO PURCHASE PRODUCTS THROUGH ONLINE

  Authors

  Dr.V.Lakshmi,  ARB.Sowmiya

  Keywords

online shopping, customer preference, online site, influencing factors.

  Abstract


The internet has become a new platform for electronic transaction and consumers in India are increasingly using the internet for online shopping purposes. Online marketing has thus emerged to be the key to success for many companies and the online presence of organizations has become inevitable in nature. This paper identifies the key factors that influence the online purchase of products and the main purpose of this study is to identify the online site preferred by consumers about products. A sample of 150 respondents was selected. The study's goals are to investigate consumer purchasing behaviour while purchasing items and services through online,to investigate consumer preference of online shopping sites and to determine the degree of satisfaction with online shopping in application.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2401797

  Paper ID - 250414

  Page Number(s) - g782-g787

  Pubished in - Volume 12 | Issue 1 | January 2024

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Dr.V.Lakshmi,  ARB.Sowmiya,   "A STUDY ON FACTORS INFLUENCING TO PURCHASE PRODUCTS THROUGH ONLINE", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 1, pp.g782-g787, January 2024, Available at :http://www.ijcrt.org/papers/IJCRT2401797.pdf

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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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