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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Paper Title
A STUDY ON PROMOTIONAL ATTITUDE OF SOCIAL MEDIA MARKETING FOR THE GROWTH OF GARMENTS IN TIRUPUR CITY
Authors
Dr. V.Lakshmi, N.Priyadharshini
Keywords
Digital marketing, Social media marketing, Garments, Customer engagement.
Abstract
In today's digital era, social media marketing has emerged as a powerful tool for promoting garment industry. The first step to understanding digital marketing versus social media marketing is learning what digital marketing entails. Digital marketing is an online marketing strategy that depends on digital technology, including the internet. Digital marketing includes social media marketing, video marketing, affiliate marketing, pay-per-click advertising, and more. Social media marketing is a type of digital marketing. This study will explore the significance of social media marketing in the growth of garments, highlighting its impact on brand awareness, customer engagement and sales. By leveraging the vast reach and targeting capabilities of social media platforms, garment industries can effectively connect with their target audience and establish a strong online presence.
IJCRT's Publication Details
Unique Identification Number - IJCRT2401775
Paper ID - 250158
Page Number(s) - g565-g571
Pubished in - Volume 12 | Issue 1 | January 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. V.Lakshmi, N.Priyadharshini, "A STUDY ON PROMOTIONAL ATTITUDE OF SOCIAL MEDIA MARKETING FOR THE GROWTH OF GARMENTS IN TIRUPUR CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 1, pp.g565-g571, January 2024, Available at :http://www.ijcrt.org/papers/IJCRT2401775.pdf
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Volume 12 | Issue 7
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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