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  Published Paper Details:

  Paper Title

A REVIEW ON SUSTAINABILITY ON M-PAYMENT APPS BY CONSUMERS

  Authors

  Dr. Sunil Atulkar,  Dr. Monika Sharma

  Keywords

Keywords: M-Payment Apps, Sustainability, Technology Acceptance Model (TAM)

  Abstract


This research is focused on the mobile based payment services for financial inclusion and sustainability in developing countries. Owing to their differences from more usual mobile-based banking and payment services, such technology is being aggressively promoted by providers of network telecommunication companies. However, the factors influencing its sustainable acceptance remain largely unknown. Study shows Technology Acceptance Model (TAM), by reviewing the different research published on TAM and its relationship with the Sustainability on M-Payment Apps. The research study is assessed with secondary data and prospective Mobile Payment user's approach. Based on the previous research study the perceived ease-of-use is the most significant factor influencing consumers' attitudes to us M-Payment Apps for sustainable development. While perceived usefulness and influence adoption decisions, their impact is much lower. Similarly, the consumer attitudes and intentions were found to have a significant relationship with TAM. These findings will be useful to retain prevailing users and attract new ones, that ultimately helps in sustainable development.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2401672

  Paper ID - 250226

  Page Number(s) - f710-f715

  Pubished in - Volume 12 | Issue 1 | January 2024

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Dr. Sunil Atulkar,  Dr. Monika Sharma,   "A REVIEW ON SUSTAINABILITY ON M-PAYMENT APPS BY CONSUMERS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 1, pp.f710-f715, January 2024, Available at :http://www.ijcrt.org/papers/IJCRT2401672.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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