Published Paper Details:

Eco-friendly textiles refer s to fabrics and materials that are produced using sustainable and environmentally friendly methods. These textiles are made from renewable resources such as organic cotton, hemp, bamboo, or recycled materials. They are manufactured with minimal use of chemicals, water and energy and often involve practices that reduce waste and pollution. The study was conducted to determine the perception and preference, to interpret consumers difficulty in purchase and availability of eco-friendly textiles. In order to study the above mentioned attributes,120 respondents were selected randomly and a survey was conducted using questionnaire. The collected data was analyzed statically through ANOVA -test. The study concludes that the majority of the respondents were aware about eco-friendly textiles. They perceive that these textiles are toxic free and prefer such products as these products ensure greater health benefits.