Published Paper Details:

Rapid technological changes in recent times have affected corporations, governments and non-governmental organisations necessitating scholars and policymakers to reflect and rethink the "future of work". The need for a human-centric approach has been raised by the ILO, for instance, in its recent report (2019) that calls for placing the people and the jobs done by them as central to the industry for economic and social upliftment. There is a need to embark on a smoother transition from business to human centricity that requires the attention of organizations and policy makers (Buckley & Majumdar, 2018). Current discussions on the Future of Work though have paid little attention to an emerging form of organisations, namely, social enterprises. A SE is an organization that trades, not for private gain, but to generate positive social and environmental externalities (Santos 2012). To understand the hybrid and fluid framework of social enterprises this paper looks at a social enterprise in the rural tourism space - Grassroutes Journeys. Grassroutes, has developed a unique model of Community Based Rural Tourism (CBRT) that seeks to create an impact on village communities through responsible tourism. This is a case for OD perspectives to be applied to such newer organizational forms. Interventions aimed at structural design include moving from more traditional ways of dividing the organization's overall work, such as functional, divisional, and matrix structures to more integrative and flexible forms, such as process, customer-centric, and network structures (Cummings & Worley, 2014).