Published Paper Details:

ABSTRACT Conflicts establish their own pace as development occurs. In the ever-expanding arena of e-commerce, where digital landscapes and commercial endeavors collide, there is a tight spot called domain name disputes. In the age of the internet, domain names play a significant role in identifying brands and influencing consumer views. The difficulty of cybersquatting and brand protection resides at the center of this juncture. E-commerce businesses frequently encounter situations where their trademarks are replicated in domain names registered by unauthorized individuals. These businesses heavily rely on internet branding. Applying intellectual property rules to these disputes allows trademark owners to take legal action to safeguard their brand's reputation and identity. Another noteworthy aspect is the preemptive registering of keyword-rich domain names to redirect traffic; rivals may take advantage of this. No devoted legislation addresses this problem directly, which defines the domain name dispute landscape in India. India uses an integration of prevailing intellectual property laws, cyber laws, the doctrine of passing off, and domain-specific policies to handle disputes, in contrast to certain nations with clear legal frameworks for domain name issues. The lack of specialization indicates a regulatory deficit despite the existing legal framework providing avenues for resolution. Due to the fact that e-commerce crosses national borders, it is crucial to have a thorough awareness of international intellectual property rules in order to resolve disputes concerning domain names registered in several countries. The delicate relationship between e-commerce and domain name conflicts is examined in this paper, along with potential legal remedies, the necessity for precise regulation regarding domain name disputes, and any emerging legal difficulties. The adequacy of current remedies, such as the Uniform Domain Name Dispute Resolution Policy (UDRP) is evaluated in the research. It emphasizes the importance of international treaties in resolving cross-border disputes by addressing jurisdictional complications. This paper through a qualitative approach emphasizes the necessity of comprehensive and flexible remedies that protect online commercial integrity and intellectual property rights by examining these aspects.