Published Paper Details:

Farmers and retailers face challenges in organic products supply chain due to various reasons. Further, traders and manufacturers encounter issues in delivering organic products. The purpose of the research is to study the socio demographic variables of respondents with respect to organic products supply chain. The primary data were the direct information collected from the respondents using a structured questionnaire. The secondary data were collected from previous research reports, government websites, and other information sources. Simple random sampling method was applied to collect information from 125 respondents in Trichy district. Statistical analyses such as Chi-square test, ANOVA and multiple regression analysis were employed in the current study. The researchers suggest organizing consumer awareness programs through focused educational initiatives and heightened transparency through collaboration of all the stakeholders involved to address the marketing hurdles.