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  Published Paper Details:

  Paper Title

Behavioral Finance In Investment Decision Making

  Authors

  Siddesh PR Bharadwaj,  Deepak Shyam

  Keywords

Behavioural, Finance, Savings, Investment, wealth maximization, capital safeguarding, financial institutions, emerging markets.

  Abstract


This paper delves into the realm of behavioural finance, exploring the psychological and emotional factors shaping investment decisions. It challenges the traditional assumption of rational decision-making in financial markets, asserting that individuals are influenced by emotions. Cognitive biases and social dynamics the study underscores the profound impact of emotional biases, varying risk perceptions, and cognitive biases on investor choices through a mixed-methods approach combining existing literature with primary data collected through surveys. Factors influencing investment choices, providing a foundation for interventions and educational resources aimed at fostering informed and rational investment practices in an evolving financial landscape.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2401556

  Paper ID - 249802

  Page Number(s) - e587-e593

  Pubished in - Volume 12 | Issue 1 | January 2024

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Siddesh PR Bharadwaj,  Deepak Shyam,   "Behavioral Finance In Investment Decision Making", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 1, pp.e587-e593, January 2024, Available at :http://www.ijcrt.org/papers/IJCRT2401556.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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