Published Paper Details:

Abstract: The Munda and Oraon tribes are one of the major tribe of Jharkhand. Oraons are the second and Mundas are the third largest tribes of Jharkhand. Oraons are mostly concentrated in districts of Ranchi, Gumla, Lohardaga, Latehar, Palamu, Garhwa, Haxaribagh, Dhanbad, Santhal Pargana and Singhbhum in the state of Jharkhand whereas Mundas are mainly concentrated in Ranchi, Lohardaga and Gumla districts of Jharkhand but they are also found in other district of Jharkhand such as Hazaribagh, Chatra, Giridih, Bokaro and East and West Singhbhum, but their number is very few. The present study attempts to examine the mass media accessibility, exposure and usage among the Munda and Oraon tribes from ethnographic point of view, inhabiting in the state of Jharkhand. The researcher found that during the study that in spite of tremendous growth in the number of newspapers and periodicals in the Jharkhand after its formation, newspapers and magazines as a medium of communication in both the villages cannot be claimed to be very effective. This is because of inaccessibility and illiteracy among the Munda and Oraon population but the penetration of mass media such as radio, television, cinema, mobile phone, and social media are playing a prominent role in disseminating information, education and fulfilling entertainment needs of the tribal people. Both the tribal communities have already entered into information age by embracing various mass media and have become part of information society. They are no longer remaining in isolation but gradually become part of the mainstream of society.