Published Paper Details:

ABSTRACT: India is the second biggest mobile phone user in the world. In India mobile phones are not only used as a medium of voice communication but also for a mobile service. Mobile services are defined as E-services that help the customer handle financial transactions by using mobile devices. With the adoption of mobile banking mode of services, the banking sector is having tremendous growth across the globe including India. This research paper is undertaken to know the effectiveness of the usage of mobile banking among nationalized banks in Barkur Village. An empirical survey is done by distributing the pre-designed close-ended questionnaire to the 370 respondents who use mobile banking services actively for their day-to-day financial transactions. A hypothesis designed for study purposes is tested by using statistical tools such as mean, standard deviation, and chi-square tests through the SPSS 20 software. The findings of this study revealed that people feel more familiar with e-wallets such as Google Pay, Phonepe, Paytm, etc compared with mobile banking apps. Respondents are also highly dissatisfied with software issues, bank response rates, safety issues, and quality of services. This research paper can be used by customers, researchers, students, and bank officials for the successful execution of their undertaken tasks.