Published Paper Details:

Every day's hurry and work from home culture during and post COVID period has created a tendency of on line shopping. In addition, the e-commerce platforms are also promoting buying attitude among customer by offering various lucrative offer. This changing attitude of consumer from physical to virtual market, undoubtedly has enhanced profitability to online platform and cozyness in modern life. On the other hand, as products are being supplied from every nook and corners of the world, increasing load of packaging material or solid waste. In this article, packaging practices of two leading e-commerce platforms were studied and pointed out their changed behaviour towards sustainable packaging. The study found that among two e- commerce platform "Amazon" has taken few initiatives but exactly same may not be adopted by another platform "flipkart". However, this research concluded that there is a paradigm shift in the packaging material and sustainable approach in the e-commerce platforms as they have adopted a proactive strategy in terms of packaging strategies rather than reactive.