Published Paper Details:

The COVID-19 pandemic has significantly impacted consumer behaviour and the e-commerce landscape. This study aims to analyse consumer attitudes towards online shopping during the pandemic and examine the impact of COVID-19 on the sales of selected FMCG companies. The research objectives were to assess consumer perceptions of online buying during the COVID-19 pandemic and analyse the effects of COVID-19 on the sales of two FMCG companies. A random sampling method was employed to select 100 consumers based in Ahmedabad, Gujarat. The study focused on understanding consumer attitudes towards online shopping and their perception of this mode of buying during the pandemic. Additionally, the financial statements of the selected FMCG companies for the fiscal years 2019-20 to 2020-21 were analysed to determine the impact of COVID-19 on their sales performance. The data analysis utilized two statistical techniques: a two-tailed t-test and chi-square testing. The two-tailed t-test was used to examine whether there was a significant difference in consumer attitudes towards online shopping before and during the pandemic. Chi-square testing was employed to explore the relationship between COVID-19 and the sales performance of the selected FMCG companies.