Published Paper Details:

The research paper on the era of digital marketing focuses on exploring various aspects of digital marketing, including introduction, history, current state, Impact of Digital Marketing on Business and Society, best practices, and future prospects. It examines how businesses can leverage digital channels to reach and engage with their target audiences, drive conversions, and achieve their marketing objectives. Digital marketing concerns to the use of digital channels, such as search engines, social media platforms, email, mobile devices, and other online media, to promote products, services, or brands. It involves a range of activities, including search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, email marketing, and more. The paper also discusses the latest tools and techniques used in digital marketing, as well as the potential risks and Ethical considerations associated with this field. Ultimately, the research paper aims to provide readers with a comprehensive understanding of digital marketing and its role in today's business environment.