Published Paper Details:

Knowing about the background of the culture of the target audience plays a very vital role while making strategies for any kind of advertisement and in a country like India where culture and tradition play a very special place in its values and behavior which is studied by the designers at every point of time to know their target audience in the best way possible. Culture and the Advertising industry are always going hand in hand. Advertisements are a type of mass communication that is influenced by culture just as it deals with the consumer behavior or narrative that surrounds them. There is a discussion in the advertising industry about whether advertisements are cultural reflections. The study's goal is to give a broad picture of Advertising and cultural factors have a relationship. Cultural segmentation of the market is seen almost in every industry like automobiles, beauty products, mobile phones, apparel, etc, and is set on the premise that the customer's buying behavior is hugely influenced by their demographics. The findings of the study will aid firms in comprehending the significance of culture in brand establishment and brand identity creation in the target market. Originality/Value-This paper provides clear insights with relevant examples demonstrating the merging and mix of cultural fiber for the brand's flourishing in the target market. It also clearly displays a few international brands that have thrived in the Indian market by adapting and combining Indian culture.