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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
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Published Paper Details:
Paper Title
Innovation Management in Retail Marketing: Consumer Behavior and Perception to Online Shopping with Special Reference to Amazon among Women
Authors
Ranjitha S, Rajeshwari M
Keywords
Keywords; consumers, satisfaction, amazon, online shopping
Abstract
In recent years, all business people have been developing and updating their business models with the
latest technologies for better growth and to sustain in the market. Similarly, retail industries are also
reaching their customers to meet their needs and want by selling goods and services through online.
Now a day, consumers also prefer to buy goods in online due to time constraints. We consumers
depends more on online shopping as it makes shopping easy and flexible. There are various traders
facilitating online portal for shopping and in this one of most popular online shopping cart is Amazon.
Amazon is one of online portal which offers goods and services to its consumers with attractive price
discounts. This study aims to analyzing of how Amazon satisfying consumer with their services, to
determine whether the female population mean age is significant, relationships between the variables
and what changes can be done by Amazon for betterment of their services
IJCRT's Publication Details
Unique Identification Number - IJCRT23A5202
Paper ID - 238041
Page Number(s) - j953-j962
Pubished in - Volume 11 | Issue 5 | May 2023
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Ranjitha S, Rajeshwari M, "Innovation Management in Retail Marketing: Consumer Behavior and Perception to Online Shopping with Special Reference to Amazon among Women", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 5, pp.j953-j962, May 2023, Available at :http://www.ijcrt.org/papers/IJCRT23A5202.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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