Published Paper Details:

The enduring and historical presence of the entrepreneurial spirit within our culture underscores its pivotal role in driving economic growth, job creation, and innovation. This research recognizes entrepreneurship as a catalyst for adaptive business models, marked by a transition towards knowledge-based products and higher-level services. In the face of global economic uncertainties, entrepreneurs emerge as change agents, employing creative thinking, agility, and technological acumen to navigate challenges and attract skilled talent. The rapid evolution of India's technology startup ecosystem, with the prominence of unicorns, serves as a focal point for analysis. This study aims to illuminate the concept of entrepreneurship, examining pre-COVID and post-COVID trends to enhance understanding and fortify entrepreneurial endeavours in India. Additionally, it offers insights into the future of entrepreneurship in the country, accompanied by recommendations to bolster resilience within the entrepreneurial landscape.