Published Paper Details:

Abstract: Rural tourism stands as a significant economic contributor for various nations, profoundly impacting their economies. Aspects like national relations, cultural richness, educational advancements, trade dynamics, and international affiliations hold immense importance in rural life, directly influencing the lives of its inhabitants. Journeying through India transcends mere visits to cities and landmarks; the authentic essence of India reveals itself in its numerous villages. The burgeoning interest among travelers in the concept of rural tourism is palpable, driven by a curiosity for India's natural beauty and its tourism offerings. The yearning to escape the urban bustle, an increasing inclination toward organic produce, and the drive to preserve traditional rural lifestyles collectively spark the need for non-urban tourism experiences. The scope of rural tourism is extensive and challenging to precisely define. It encompasses various facets of rural existence, including culture, arts, and heritage across remote towns and hamlets, delivering both economic and social advantages to local communities. There exists a diverse array of interpretations regarding rural tourism, encapsulating the entirety of rural life and its inherent cultural richness. Broadly put, rural tourism constitutes a form of travel that generates economic and social dividends by promoting rural culture and lifestyle while preserving the identity and heritage of rural communities. This study aims to delve into the understanding, prospects, and sustainability of village tourism.