Published Paper Details:

As there is a need to increase employment, revenue, and forest utilisation, marketing forest products is crucial. The tribes exhibit remarkable diversity across the nation in regard to economic, social, political, educational, and health issues. In certain cases, they are also granted preferential treatment because of their socioeconomic status, and as a result, the Indian constitution assigns the state governments the duty of fostering their development. The federal and state governments are paying extra attention to them by holding awareness campaigns, seminars, and other events for their welfare in order to bring them up to speed with everyone else. This study, which is limited to the Muthanga tribal territory in the Wayanad district, focuses on the different marketing issues that members of the Sulthan Bathery Scheduled Tribes Service Co-operative Society confront and offers suggestions for how to improve the marketing situation for their products. It is determined through statistical research that the tribal people of Muthanga are not well-informed about marketing. Since the government does not take any action to promote their products or offer them any bonuses or subsidies, they are not happy with the help the government provides for marketing. The indigenous people lack adequate awareness of a number of projects, schemes, and other forms of assistance. They are compelled to provide the local traders a reduced price for their goods. In comparison to other items, they offer pure and high-quality goods, but their products do not have more demand or a fair price, and they encounter numerous marketing challenges.