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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
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Published Paper Details:
Paper Title
CUSTOMER RELATIONSHIP MANAGEMENT [CRM] IN BANKING SECTOR WITH SPECIAL REFERENCE TO SBI
Authors
Dr.V.Andal
Keywords
Customer , Relationship management, Banks, Applications
Abstract
Today, many business such as banks, insurance companies, and other service providers realize the importance of customer relationship management (CRM) and its potential to help them acquire new customers retain existing ones and maximize their lifetime value. At this point, close relationship with customers will require a strong coordination between IT and marketing departments to provide a long-term retention of selected customers. This paper deals with the role of Customer Relationship Management in banking sector and the need for Customer Relationship Management to increase customer value by using some analytical methods in CRM applications.
IJCRT's Publication Details
Unique Identification Number - IJCRT2312651
Paper ID - 248383
Page Number(s) - f822-f825
Pubished in - Volume 11 | Issue 12 | December 2023
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr.V.Andal, "CUSTOMER RELATIONSHIP MANAGEMENT [CRM] IN BANKING SECTOR WITH SPECIAL REFERENCE TO SBI", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 12, pp.f822-f825, December 2023, Available at :http://www.ijcrt.org/papers/IJCRT2312651.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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