Published Paper Details:

Memory plays a very important role in our learning and psychological growth. Through memory of our past experiences, we handle new situations, it helps us in our relearning problem solving and thinking. Memory loss is an unusual forgetfulness in which person may not be able to remember new events, recall one or more memories of the past. Memory loss affects the individual"s day to day functioning, professional and social life. Middle and older adults have a high risk for developing memory loss. So the best way of reducing the risk of developing memory loss is to provide IEC regarding memory loss among middle age people and it is found to be more valuable in creating awareness.A pre-experimental one group pre-test post-test design was adopted and Non-probability convenient sampling technique was chosen for this study. The total number of samples for the present study was 60 middle aged adults. The study was conducted in a selected rural area at Indore. Data were collected by means of structured knowledge questionnaire was used to assess the knowledge and three point likert scale was used to assess the attitude regarding memory loss. The subjects received Information Education Communication (IEC) regarding memory loss. The collected data were analyzed by using both descriptive statistics and inferential statistics. Independent ,,t" test was used to evaluate the effectiveness of Information Education Communication (IEC) on knowledge and attitude regarding memory loss. The obtained ,,t" value for knowledge 42.90 and for attitude 33.55 was significant at p<0.05 level. Conclusion : The findings of the study revealed that Information Education Communication (IEC) was effective in improving knowledge and attitude regarding memory loss among middle aged adults.